What is bulk SMS
messaging?
Bulk SMS messaging is a legacy description for
application-to-person SMS messaging services. It refers specifically to the
sending of large number of SMS messages to the mobile phones of a predetermined
group of recipients.
Today the application-to-person SMS messaging services have
evolved to include bulk SMS messaging alongside the sending of single messages
(such as one time passwords and delivery notifications), interactive messaging
(such as group messaging services), and incoming number services (such as
mobile marketing campaigns, voting or information lines).
A defining characteristic of bulk SMS messaging is that
businesses and organisations can make use of one or more solutions to send and
receive SMS messages, namely; a mobile phone application, a software programme,
a web interface, or integrate an SMS API with their website or system. These
bulk SMS messaging solutions interface with a service providers’ SMS gateway to
ensure the delivery of messages to mobile phone numbers anywhere in the world.
An SMS gateway acts as a relay between the mobile network
operators and a wireless applications service provider. These SMS gateways
allow for SMS traffic to distributed via a direct connection to the SMSC (Short
Message Service Centre) of a mobile network operation and then onto a
recipient’s mobile phone number.
The uses of bulk SMS messaging is continually evolving as new
business or public benefit needs are identified. From large scale businesses to
small enterprises, community groups to educational institutions, bulk SMS
messaging provides a cost effective solution for managing communications with
small or large contact groups.
Before commencing with the sending bulk SMS messages it is
important to note that you must comply with the regulations specific to your
country and the country to which you are sending SMS messages.
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DreamWebHouse Technologies Pvt. Ltd.
DreamWebHouse Technologies Pvt. Ltd.
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