Marketing of products
and services through the use of digital technologies, mainly through the
internet, including mobile phones and other digital medium falls under the
umbrella of digital marketing. This tutorial explains how you can use popular
social media platforms such as Facebook , Twitter, LinkedIn, and Google+ to
promote your business and create greater awareness about the products and
services you offer.
In simple terms, digital marketing is
the promotion of products or brands via one or more forms of electronic media.
Digital marketing is often referred to as online marketing, internet
marketing or web marketing.
Digital marketing has been around for quite some
time but it hasn’t been very well defined. We tend to think that digital
marketing encompasses banner advertising, search engine optimization (SEO) and
pay per click. Yet, this is too narrow a definition, because digital marketing
also includes e-mail, RSS, voice broadcast, fax broadcast, blogging,
podcasting, video streams, wireless text messaging, and instant messaging. Yes!
digital marketing has a very wide scope.
What Digital Marketing
is Not?
To clearly define what digital marketing is,
it’s sometimes easier to start with what it’s not. For instance, it does not
include more traditional forms of marketing such as radio, TV, billboard and
print as they do not offer instant feedback and report.
Why Digital Marketing?
In digital marketing, a reporting and analytics
engine can be layered within a campaign which allows the organization or brand
to monitor in real-time how a campaign is performing, such as what is being
viewed, how often, how long, as well as other actions such as response rates
and purchases made.
·
The use of digital
marketing in the digital era not only allows for brands to market their
products and services but also offers online customer support through 24x7
services to make the customer feel supported and valued.
·
The use of social media
in digital marketing interaction allows brands to receive both positive and
negative feedback from their customers as well as determine what media
platforms work well for them.
·
Digital marketing
provides increased advantage for brands and businesses. It is now common for
consumers to post feedback online through social media sources, blogs, and
websites about their experience with a product or brand.
Not surprisingly, billions of marketing dollars
spent on traditional channels is already starting to shift to digital marketing
campaigns and this will continue to increase as the Web matures.
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