Mobile Marketing is a
well-defined and accepted strategy to promote your products and services
through mobile devices. This brief tutorial describes the various techniques
and steps of mobile marketing such as development of mobile websites, sms
campaign, mobile apps, etc.
Mobile Marketing is a next generation trend of
marketing products and services. Today, the strategy of mobile marketing is
being practiced by most of the traders and businessmen across the globe through
which they communicate or engage with their potential audiences/customers in an
interactive and relevant manner. The companies create short, but interactive
messages (to promote their business) specifically to deliver on mobile devices.
In this tutorial, we will explore the importance
and structure of a mobile marketing strategy; ways to create different types of
mobile marketing campaigns; and finally understand how to calculate the Return
on Investment (ROI) of a campaign. Further, we will also cover other aspects
such as mobile technology, web-resources, and the behavior of mobile users.
By 2017, U.S. customers'
mobile engagement behavior will drive mobile commerce revenue to 50 percent of
U.S. digital commerce revenue.
− Gartner
Why Mobile Marketing?
Mobiles have gained unprecedented importance in
our lives, today. People around the world choose mobile devices as their
preferred medium to connect with other people, gather information or even do
business. As a result, many businesses are actively devising new mobile
marketing strategies to reach out to their audience.
In the present world, mobile marketing is a
common technique that almost every company, irrespective of the business it is
into, is pursuing some kind of mobile marketing campaign. Whether it’s an
E-commerce giant such as Amazon or a manufacturing juggernaut such as General
Motors, everyone is following a “mobile first” approach, when it comes to
creating a marketing strategy for their businesses.
Businesses are also aware that the use and
influence of mobile phones today have gone up since the days of the simple text
& voice messages. People order meals from a restaurant, buy & read a
book/magazine/news, and find a childhood friend all with a single tap on their
smartphones. Keeping this fact in mind, this tutorial describes various kinds
of mobile marketing campaign, adopted by the companies, important of them are −
- SMS Campaign
- Mobile Website Campaign
- Mobile Apps Campaign
- Mobile Advertising Campaign
- Mobile Social Media Marketing Campaign
- Mobile Email-Marketing Campaign
- M-Commerce Campaign
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